+45% Growth & 20% More Sales: A Data-Driven Digital Marketing Campaign

Challenge:

When I joined the company, I observed that Mavay's online engagement was quite low, and the digital infrastructure needed enhancement to better support customer loyalty and attract new leads. Together, we worked to improve these areas and establish a stronger digital presence.

Over 300 attendees, 3 B2B leads, and 120 contacts: successfully coordinated event activations that achieved results.

Challenge:
The brand needed to expand visibility and generate qualified leads through in-person experiences, while also creating personal, multilingual connections with both B2B and B2C audiences.

$1,515 Raised & 3,020 lbs of Food Collected: Marketing a Sold-Out Fundraiser

Goal:
Host a fun karaoke night fundraiser that attracted at least 80 attendees, raised $1,000+, and collected significant food donations — while building awareness for the Food Bank.

Community Partnerships: Venue & Sponsors
Partnering with Ernie’s Roadhouse as the official venue provided instant credibility and visibility for the event. Their established reputation and loyal customer base helped attract attendees who may not have otherwise engaged with the Food Bank initiative.

In addition, securing local sponsors amplified our reach and strengthened the event’s appeal. Sponsors contributed raffle prizes, promotional support, and financial backing, which not only helped us stay on budget but also enhanced the overall guest experience.

These partnerships created a mutually beneficial relationship: the event benefited from increased exposure and resources, while the venue and sponsors enjoyed positive community recognition and brand alignment with a meaningful cause.

What Worked Well:

• High social media engagement with reels & posts

• Strong sponsor and venue partnership impact

• Meaningful cause driving donations & attendance

• High survey response rate for post-event insights

Key Skills:
Project management · Social media marketing · Sponsorship collaboration · Event coordination · Bilingual communication · Budget management

Learning Outcome:

This project enhanced my skills in multi-channel marketing, real-time problem solving, and creative campaign execution. It also highlighted the importance of adapting communication channels based on audience behavior.

Photography & Design Work

A solid understanding of design is essential in both digital marketing and event promotion. Whether it’s creating eye-catching social media content, designing event posters, or crafting digital ads, strong visuals play a key role in attracting audiences and driving engagement.

I’m not a professional graphic designer, but I can confidently design using Canva and have working knowledge of Adobe Photoshop to produce effective and visually appealing content. My experience also includes collaborating with professional designers to align creative assets with brand guidelines and event themes, ensuring that every visual element tells the right story and supports the campaign’s objectives.

Video Work

I’m not a pro, but I’ve developed skills in scripting, filming, and editing for social media. I create authentic, engaging videos that blend professionalism with a human touch. I use tools like CapCut, Adobe Premiere, and Canva, and collaborate with colleagues to come up with new ideas for storytelling and creativity.

Over time, I’ve adapted videos for different platforms from quick reels to longer stories, ensuring they resonate with the audience and meet campaign goals.

Bringing a Tribute Event to Life: Anne Innis Dagg at THEMUSEUM

On January 23, 2025, I joined my colleagues from Conestoga’s Event Management program to support the Anne Innis Dagg Tribute Event at THEMUSEUM in Kitchener.

This immersive evening featured a safari-themed cocktail reception, live entertainment with giraffe stilt walkers, a silent auction, and the screening of The Woman Who Loves Giraffes followed by a Q&A with Anne’s daughter and the film’s director.

I joined my colleagues from Conestoga’s Event Management program to support this tribute to pioneering giraffe researcher Anne Innis Dagg.

My role focused on marketing and promotions, where I created engaging social media content before the event and captured photos and videos during the evening, showcasing highlights like themed cocktails, live entertainment, and the documentary screening with Q&A.

Written Content

Storytelling is at the heart of my marketing efforts — every post, campaign, or event is designed to share memorable, shareable stories. By embracing storytelling, I aim to turn campaigns into engaging experiences, crafting narratives that connect deeply with people, capture their interest, and leave a meaningful, lasting impression.

NUTRITION AND DIET VS PHYSICAL ACTIVITY

Published By: Karine Machado

THE IMPORTANCE OF IMPROVING MOBILITY

Published By: Karine Machado